Wednesday, July 22, 2009

sevens good for your butt AND the environment?


Very excited for my first ever Nau purchase, a mid-weight merino jacket for brisk Fall runs. Nau is an eco-friendly clothier geared towards outfitting for the outdoors. All of their wool is Zque certified, which means that sheep are shorn in a way that is both environmentally and animal-y sustainable [Nau upholds certification standards through "independent audits" to verify "high standards of animal welfare, environmental health, and social values."]

But the big question is, why is the Nau model above wearing Seven For All Mankind jeans? Could it be that my favorite designer jeans are green? If so, I just moved up on a notch the karma scale. Stay tuned for the results of some further investigating...

No comments:

Post a Comment